About FALKE Information
FALKE Information is a business intelligence boutique firm founded in 2008. Our team has strong expertise in market research and over 16 years of experience in technical translations. Since its creation, FALKE has consistently delivered results that helped our clients make intelligent and well-informed business decisions.
We have over 10 years of experience in market research and business analyses for investment banking and strategy consulting. Thus, our team knows exactly how to best keep our clients informed without drowning them in too much information. Our business reports have innovative format: straight-forward analysis presented through graphics, diagrams and the essential amount of text. This enables our clients to gain a quick and easy understanding of the topics of interest.
FALKE Information has no conflicts of interest and does not take investment positions. Our market analysis is independent and always focused on objective issues and research results. Although our focus is on Brazilian industries, we have expertise in business reports for markets in Germany, United Kingdom, United States and other countries. Visit our Industry Reports section for more information on the industries we currently cover.
What is Market Research
The process of generating business intelligence involves gathering, analysing and interpreting information. This information can be about a market, a competitor in that market or a product or service for sale in that market. It can also be about the past, present and potential customers for the product or service.
The research process involves analysis of the characteristics, spending habits, location and needs of your business's target market. It can focus on the industry as a whole or in specific aspects, such as the particular competitors you face.
The Importance of Business Intelligence
Accurate and thorough information is the foundation of all successful business ventures. It provides a strong starting point to make informed decisions about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture.